Privacy policy

Last updated: March 2026

1. Introduction

This Privacy Policy describes how Sluggers (“we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit or make a purchase from https://shop.sluggers.com (the “Site”).

2. Personal Information We Collect

We collect the following categories of personal information:

A. Identifiers

  • Name, email address, phone number
  • Shipping and billing address
  • IP address

B. Commercial Information

  • Order history
  • Products purchased
  • Payment information (processed by third parties)

C. Internet / Network Activity

  • Browser type, device information
  • Pages viewed, interactions, referring URLs

D. Geolocation Data

  • Approximate location based on IP address

E. Inferences

  • Preferences, interests, and behavior based on browsing and purchases

3. Sources of Personal Information

We collect personal information:

  • Directly from you (checkout, forms, account creation)
  • Automatically (cookies, pixels, analytics tools)
  • From third parties (Shopify, payment processors, advertising partners)

4. Purposes for Collection (Notice at Collection)

We collect and use personal information for the following purposes:

  • Processing and fulfilling orders
  • Providing customer support
  • Improving our website and services
  • Fraud prevention and security
  • Marketing and advertising
  • Analytics and performance tracking

5. Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to:

  • Enable website functionality
  • Analyze traffic and usage
  • Deliver personalized advertising

You can manage your preferences through your browser settings or our cookie consent banner.

6. How We Disclose Personal Information

We disclose personal information to:

Service Providers

  • Shopify (ecommerce platform)
  • Payment processors
  • Shipping and fulfillment partners
  • Email and SMS marketing providers (e.g., Klaviyo)

Advertising & Analytics Partners

  • Meta (Facebook/Instagram)
  • Google
  • TikTok and similar platforms

These partners may use personal information to provide advertising and analytics services.

7. Sale or Sharing of Personal Information

Under California law, “sharing” includes disclosing personal information for targeted advertising.

We sell or share the following categories of personal information:

Category Disclosed To Purpose
Identifiers Advertising partners Targeted advertising
Internet Activity Advertising & analytics partners Analytics and ad personalization
Commercial Information Advertising partners Marketing optimization

We do not knowingly sell or share personal information of individuals under 16 years of age.

8. Your California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the following rights:

  • Right to Know: Request details about personal information we collect, use, or disclose
  • Right to Delete: Request deletion of your personal information
  • Right to Correct: Request correction of inaccurate information
  • Right to Opt-Out: Opt out of the sale or sharing of personal information
  • Right to Limit Use of Sensitive Personal Information (if applicable)
  • Right to Non-Discrimination: You will not receive discriminatory treatment for exercising your rights

9. Exercising Your Rights

You may submit requests using the following methods:

We will verify your identity before processing your request.
We respond within 45 days as required by law.

10. Do Not Sell or Share My Personal Information

You may opt out of the sale or sharing of your personal information by using the “Your Privacy Choices” link available on our website or by adjusting your cookie preferences through our banner (where available).

11. Data Retention

We retain personal information for as long as necessary to:

  • Provide products and services
  • Comply with legal obligations
  • Resolve disputes and enforce agreements

Retention periods vary based on the type of data collected.

12. Sensitive Personal Information

We do not use or disclose sensitive personal information for purposes that require offering a right to limit under California law.

13. Children’s Privacy

We do not knowingly collect personal information from individuals under 16 years of age.
If we become aware that such information has been collected, we will delete it.

14. Security

We implement reasonable administrative, technical, and physical safeguards to protect personal information.
However, no method of transmission over the internet is completely secure.

15. Changes to This Policy

We may update this Privacy Policy from time to time.
Changes will be posted on this page with an updated “Last updated” date.

16. Contact Information

If you have questions or would like to exercise your rights, contact us:

Email: hello@sluggers.com
Website: https://shop.sluggers.com

17. Disclosure for the Past 12 Months

In the preceding 12 months, we have:

  • Collected: Identifiers, commercial information, internet activity, and geolocation data
  • Disclosed: Personal information to service providers and analytics partners
  • Sold/Shared: Identifiers, internet activity, and commercial information for advertising purposes